Stamford Executive Education Series DMM
“Digital Marketing Management ”
Stamford International University is now offering a new line of short courses with a focus on developing learners with key digital marketing specialties. Digital Marketing Management consist of two options, Thai language and English language classes. Learners will experience the interactive learning, and develop, both overview and deep-diving, digital marketing skills along the modules.
Don’t miss opportunity to connect with digital marketing gurus and classmates from different industries!
Why DMM
- Opportunities to connect with gurus and classmates from different industries!
- Students can choose between Thai and English classes.
- Credits can be transferred if you are interested to pursue a Stamford MBA degree. (Conditions apply.)
- Interactive learning style, result-based teaching method in small class size.
Opportunity to connect with people from different industries.
DIGITAL MARKETING MANAGEMENT
Modules
- week 1
Overview of essential Digital Media Channels: Part 1 (Video and Social Channels)
Overview of essential Digital Media Channels: Part 2 (Messenger, Display Content and Search channels)
- Week 2
The Evolution of Display Advertising and Ad Technology
Online Campaign Planning for Digital Media (Planning Process)
- Week 3
Social Media Management
Online Influencer marketing
- Week 4
Facebook: Learning the essentials of Media Trading on Facebook Business Manager
Google Search Deep Dive
- Week 5
YouTube and Video Advertising Deep Dive
Line Advertising Deep dive
- Week 6
Building a Customer Relationship Management Strategy in the Digital World
Developing Effective Customer Journeys that drive Ecommerce Results
- Week 7
Google Analytics - Mastering the essentials of Google analytics
Digital Transformation in the age of the Individual Revolution
- Week 8
Final Exam
Group Project Presentation
*Credits can be transferred to Stamford MBA (4 credits) if students pass the Challenge Exam after the course completion.
